Benefits of Social Media

By: Samantha Bielawski Pinterest was founded by Ben Silbermann, whom is the current CEO of the popular social media platform. The social media platform started in 2010 and grew to 17 million users in 2012. Because of the growth of Pinterest and the audience platform it had created the social media sight has become a …

Marketing Implications

By Samantha Bielawski I’m choosing to use Facebook since it is my most heavily used social media platform on my phone and for my business. Facebook was started in 2004 by Mark Zuckerberg, Eduardo Saverin, Dustin Moskovitz, and Chris Hughes. They were all students of Harvard University at the time of creating Facebook, which has …

Ethics Crash Course, The Starting Steps

When it comes to ethical practices within the company it can make or break the business. Looking into the ethical practices of a integrated marketing campaign it is important to do your research. Researching and understanding the target market will help in the long run to have an idea how to market to your consumers …

Marketing Campaigns and SMART Goals

When it comes to SMART goals being able to pin point what the goal is, how to monitor it, know if it is achievable, has a purpose, and can be done on a time schedule is important when setting both personal goals and marketing goals. For example making a goal to lose 15 pounds in …

Introduce Yourself (Example Post)

This is an example post, originally published as part of Blogging University. Enroll in one of our ten programs, and start your blog right. You’re going to publish a post today. Don’t worry about how your blog looks. Don’t worry if you haven’t given it a name yet, or you’re feeling overwhelmed. Just click the …

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