Samantha Bielawski When I think of a retail brand that I believe is socially and ethically responsible I think of Ben and Jerry’s. I feel like these guys had built their company on social and ethical responsibility from the get go for their company and took steps beyond their competitors. With things that they have …
Continue reading “Green for Profit or Green for the Environment?”
Samantha Bielawski The market research that I have done so far for the new product iPet supports Apple’s objectives when it comes to innovation and competitive advantage. This pet collar is an innovative product that is going beyond a normal smart collar and connects to Apple products giving easy access and no monthly fees. This …
Samantha Bielawski When making a comparison on Marvel vs. DC as a top dog and underdog Marvel has made a higher profit in the movie industry than DC which is why I have ranked Marvel as top dog coming in as the underdog DC is hot on their heels. DC has an ability of making …
By: Samantha Bielawski When it comes to Under Armour they are a company that had built itself from the ground up. With the origins being undershirts for football players and having the “tough guy” look Under Armour was lacking in the female segment. With Under Armour wanting to compete with its rivals for the top …
By: Samantha Bielawski The company that I have chosen to do my project on for this class will be Apple. The main reason I chose Apple is because it fits best with how my mind works and I have a familiarity with them. With the other companies I feel that I am limited and I …
By: Samantha Bielawski The kind of consumer that I am typically is a bargain shopper, especially when it comes to groceries. I usually look for the buy one get one every chance I can. I also like to look at clearance sections for most of my shopping to see what deals I can find. One …
By: Samantha Bielawski When it comes to marketing objectives it is important for a business to use in order to create awareness about itself. The first step is having a clear and established goal that follow the SMART criteria. Meaning that a business’s plan needs to be specific, measurable, achievable, relevant, and have a time …
By: Samantha Bielawski Looking into the Equine-Locate’s target market we are mainly looking at the Equestrian population of the United States. The product will be mainly useful for horse owners that wish to keep track of their horses in case of an emergency whether it is an evacuation emergency or the horse is an escape …
By: Samantha Bielawski I decided to look further into a brand that I rely on daily when working and training horses that has kept me comfortable and safe, Ariat. Ariat was founded in 1993 with the current CEO co-founding the company, Beth Cross. The name Ariat is from the name of the greatest thoroughbred racehorses …
By: Samantha Bielawski When looking at the development of enhanced digital advertising it is easy to see where innovations are consistently being made in both technology and marketing itself. With the growing use of smart phones, smart watches, and smart homes technology for collecting data is also getting smarter and more personalized. Conversational Ads This …
Sam Bielawski