Marketing Implications

By Samantha Bielawski

I’m choosing to use Facebook since it is my most heavily used social media platform on my phone and for my business. Facebook was started in 2004 by Mark Zuckerberg, Eduardo Saverin, Dustin Moskovitz, and Chris Hughes. They were all students of Harvard University at the time of creating Facebook, which has become one of the largest social networks in the world. With a number of one billion users as of 2012 from all across the world, giving companies the ability to have a world stage for promotions of their products. 

When looking at the marketing implications for the Facebook networking sight there are several ads that pop up based on my Google search, and fan pages that come up due to things I have liked on Facebook that are similar to the suggested pages. There are a few examples that come to mind where my personal use and promotions seem to come up that I have an interest in. For example, I did a research piece for class that involved the website for Schneiders Saddlery, also known as SSTack. While I was doing research I noticed that ads for upcoming sales, promotions for new products, and upcoming seasonal items was showing up constantly on my Facebook account.

A more current situation that has occurred that involves me interacting with the promotional ads is my current search for a new vehicle. I have been searching for a 2019-2020 Ram 2500, with that search I have been having ads for trucks close to or similar pop up regularly on my personal Facebook account. Because I am looking to buy in the near future I have been interacting with the ads and contacting some of the dealerships through the Facebook ads. I know that in a way the ads are coming up through my personal searches but I find I have a higher chance of interacting with an ad when it is something I am currently looking for. If I was not currently looking for a new vehicle I would not be reaching out to the dealerships or even looking through the ads.

Resources

Hall, M. (2019, May 29). Facebook. Retrieved July 05, 2020, from https://www.britannica.com/topic/Facebook</p&gt;