Tractor Supply – For Life Out Here
Tractor Supply Company is the largest rural lifestyle retailers in the U.S. It has been the main one-stop shop for farmers, ranchers, and everyone that enjoys the rural lifestyle for more than 80 years. They have specialized in a variety of products that include care for home, land, pets, and animals.
Why I Chose Tractor Supply
The reason I decided to use Tractor Supply as the company for my project is because of their ability to connect with me on a farming level. When raising any form of livestock it is a lot of work and to have a place where I can purchase all my necessities, helps me save time and money from having to go through several different places for farming equipment. I am choosing Tractor Supply because I have an extensive background in livestock and the struggles that rancher’s and local farmers have to deal with when having livestock. Tractor Supply is a store where a lot of farming equipment and livestock items can be purchased.
Product
The new product that Tractor Supply would sell is Fence Track. Fence Track is a single wire that can be put towards the top and bottom of the fencing to allow farmers and ranchers to know where they might have down fencing or where livestock might be escaping or even possibly where predators are coming in from. It alerts ranchers when and where there is irregular pressure on a fence such as a fallen tree. This saves time to allow for fence repairs to happen immediately instead of having to walk the whole fence line of a hundred acre field or more to find a problem.
Research
The research will be focused on creating a product that has similar readings to an electric fence where there are electrical outputs that signal when the fence is touching ground and alerts customers of a weak spot. Then it would move on to a secondary research to see if there is a consumer need for the product by having case studies and doing research from previous studies. Next a prototype would be created to be tested by potential consumers for primary research and test customer satisfaction with the product. Company Overview. (n.d.). Retrieved from https://corporate.tractorsupply.com/company- overview/company-profile/default.aspx
Sam Bielawski 