When it comes to ethical practices within the company it can make or break the business. Looking into the ethical practices of a integrated marketing campaign it is important to do your research. Researching and understanding the target market will help in the long run to have an idea how to market to your consumers to get a message through. Always have respect for all aspects of the business from consumers to employees. A company is only as good as it is to its employees, meaning it is important to listen and respect your employees as it is important to respect the consumer. Treat others how you would like to be treated, is a common saying that should be followed when using ethical practices. If there is a situation with a product that you are using that could cause harm you would like to know about it as soon as you can. Being safety conscious about the well being of your consumers and employees keeps your business safe.
Potential risk that can occur if ethical practices are not followed can include court cases, financial issues, and public relation problems. Circling back to safety conscious if a there is a known problem with a product by the company and the company decided to sell the product anyways this would be considered unethical and end the company up in a court case. Looking into public relation problems this could stem from anywhere within a business, for example if a company uses a factory that produces waste and to cut corners to save money decides to dump the waste into a river which then causes major pollution and disrupts the ecosystem. This example of doing something minor which causes a major impact can drive consumers away if the company continues with this practice. Having these ethical problems can lead to financial issues where the company will lose consumers and possibly shareholders.
References:
Shewan, Dan. (November 28, 2018). Ethical Marketing: 5 Examples of Companies with a Conscience. Retrieved from https://www.wordstream.com/blog/ws/2017/09/20/ethical-marketing
Sam Bielawski 