When it comes to SMART goals being able to pin point what the goal is, how to monitor it, know if it is achievable, has a purpose, and can be done on a time schedule is important when setting both personal goals and marketing goals. For example making a goal to lose 15 pounds in one week would not be a good personal goal. When it comes to creating SMART goals it is important to have a general and realist understanding how to obtain the goals and the steps it takes to get to the desired point. So a company cannot just make a goal that they are going to raise sales by 10% without having an action plan and SMART goals can help identify how to get to that goal.
The role that SMART goals play in marketing campaigns is having to understand the target market and having to be able to predict how the market will react to certain marketing campaigns. By using SMART goals for a marketing campaign, the company is predicting how the market is going to react as well as how they want the market to react to their campaign. There is never a fool proof SMART goal plan, but SMART goals force a company to fully review a goal and whether it is truly obtainable. Without any form of goal or plan, marketing campaigns are only shooting in the dark which could possibly do a lot of damage to a company when done poorly.
Sam Bielawski 